This question is similar to the one about animals
(if you were an animal, which one would you be?). The
interviewer is simply trying to relate your answer to your personality
and perspective of yourself. For example, a 23-year-old
male might say that he is a black convertible whereas a 55-year-old
female might answer this question differently by saying she's
probably a pink, 1985 Cadillac. Answers like these could
be perceived as:
Black convertible = Fast, driven, ready
to go
Pink Caddy = Classy, quality, persistent and consistent
Asking you to sell something like a pen or briefcase
is a common tactic amongst territorial and regional directors.
It's one thing to tell the interviewer that you're a great closer,
but it's an entirely different matter when put on the spot to
sell something you're unfamiliar with. When selling anything,
you should focus upon the features of the item and how they
will benefit the buyer. For example, a contoured pen can
eliminate hand cramps while titanium locks on a briefcase can
keep confidential documents safe.
I don't feel asking this question has any hidden
agenda. Of course, it could relay your inexperience with
interviewing --- which really isn't bad. Being nervous
can keep you on your toes, however, it can also make some of
your answers scattered and choppy. Practice interviewing
so this question isn't brought up.
This question probably plays a critical role
for someone that is being examined to conduct the company's
hiring practices. As with any interview, your questions
should focus on those approved by the company attorney (commonly
seen in businesses that experience huge turnarounds like fast
food restaurants) along with any that stay away from personal
matters, such as race, religion, family status, and so on.